Colors have an emotional impact and therefore play an important role in packaging. Associating the right colors with a product or company is a vital consideration for packaging agencies. Selecting the wrong colors can provoke a negative emotional response and result in lackluster sales. Conversely, the right colors can make a product or company appear trustworthy, reliable and appealing.
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White

In Western culture white is associated with cleanliness, purity and innocence. It portrays a product with clarity and simplicity. White is often used to advertise cleaning and infant products because of its impression of cleanliness and innocence. However, white can also suggest coldness and emptiness.
Green

Green is usually associated with nature and healing. It is a calming, refreshing color that often makes people feel relaxed and tranquil. Green is often used for hygiene and beauty products with motifs of nature. Deep green suggests trustworthiness, which is why it is often used in bank advertisements, lending institutions and other businesses related to security and prestige.
Blue

Blue colors in advertising are most likely to convince consumers that the the product or service is dependable, authoritative and trustworthy. Blue will usually make a person feel restful, calm and refreshed and is often used for corporate identities, web sites, packaging, and products where feelings of serenity and trust are important. On the other hand, hues of blue can appear cold, gloomy and unfriendly.
Black

Black creates the effect of drama, power, elegance and wealth. It gives people a sense of mystery, sophistication and style. Consumers will often pay more for a food product packaged in black because they perceive it as 'gourmet'. Too much black, however, without other colors to balance it, can appear sinister and make the consumer feel threatened and therefore less likely to trust the product.

Read more: The Effects of Different Colors on People's Emotions in Advertisements | eHow.com http://www.ehow.com/info_8465362_effects-colors-peoples-emotions-advertisements.html#ixzz1kvJzP3nc
 

Posted by : Research Site - 10 / 11 / 2012